We move people.

We create compelling brands that inspires and motivates.





We’re a branding and design agency focused on your potential and direction. Our PR, marketing, and creative team works collaboratively with you to make sure you leave a lasting impression.

We dive deep to understand the whole of your business in order to deliver a brand package that speaks to who you are and where you are going.

What We Do

We create compelling brands.

Working intimately with clients, Sweatermann develops engaging, elegant strategies that service your needs, delight your customers, foster meaningful connections, and fuel your growth.

Our thorough approach builds on the heart of your business: the story. We incorporate who you are, where you came from, and where you are going, to craft a remarkable, authentic, and unmistakable presence in the marketplace.

Whether you are looking to establish or simply refresh your brand personality, Sweatermann delivers identity packages that properly express your mission and vision. Further, our thorough brand guidelines drive decisions in how you convey your message today, tomorrow, and beyond.

There are a lot of moving parts involved on the commercial side of any business, and profitable growth can only be achieved when they are all in harmony. Sweatermann has 30 + years of combined global sales and marketing experience, from business-to-business to retail, and with products ranging in complexity from highly engineered components and systems for automotive and industrial markets to fine menswear.

Sweatermann leverages the collective experience, networks and unique global perspective to help you define and refine a strategy and tactical plan that allows you to achieve your goals. From creating a business plan to scaling a sales infrastructure as your company grows, we will help you along the way. 

Concise and intuitive navigation is borne out of a deep-rooted understanding of your customers and their needs. Mapping out clear visitor journeys and digital experiences, our website designs subtly encourage conversions and draw customers deeper into pages leading to increased sales opportunities and reinforced brand storytelling.

Sweatermann’s print communication items capture your brand and message in gripping, beautiful design. Embodying intelligence and provoking persuasion, our stylized packaging, reports, presentation decks, brochures, and more command attention and resonate in the mind.

From concept to creation, Sweatermann’s visual and editorial production team develops captivating, story-driven content that conveys your unique brand across web, social, email, print, video and more. Art and editorial directors work seamlessly to ensure the message matches the medium and meets your audience’s expectations and desires.

Our Work

Inshore Adventures is a new fishing charter business in Saugatuck, MI. Rather than head out onto Lake Michigan, Inshore takes their customers up river on the beautiful Kalamazoo.