BRANDING
Located on Lake Macatawa, and minutes away from Lake Michigan, Playa is not your typical Mexican restaurant. Playa is an open, casual concept offering a one-of-a-kind blend of traditional and modern Mexican street food + cocktails. Sitting on the main drag (to the beach) of tourist heavy Holland, Michigan, the branding reflects an open, summer vibe where customers are free to walk in off the street in their beach attire. Or, after a day on the water, maybe get cleaned up and look your best!
LOGO & COLORS
Perched up on Lake Macatawa, and a stones throw away from Lake Michigan, Playa’s color palette takes one from that beautiful early morning walk to the beach, to the leisurely stroll back to the abode. “I’ll be ready in 30 minutes, then we can walk to Playa.” Those first few steps outside and back into town, with the colors changing by the second, are things dreams are made of.
That’s the way it is on the shore of Lake Michigan.
PRIMARY WEBSITE
MENU DESIGN
MERCHANDISE AND ELEMENTS
