Claymore Shop Brand Update is Complete

Claymore shop in Birmingham, Michigan returned from the pandemic with a new owner and the future just ahead. At the time Claymore was lacking a modern digital presence, was working with an aging brand, and badly needed to invite a new generation of menswear enthusiasts into their store. We created a new aesthetic and website, designed packaging, filmed a series of promotional videos, took over their social media and email marketing, and updated their brand with new photography and design.

Gift Card Claymore Design
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Captivating, story-driven content that conveys Claymore’s unique brand across all mediums. We oversaw it all, guiding all the pieces so they create a beautiful picture while still maintaining the company goals — and bottom line.

Not only directing the creative but producing it using our in-house stylists, photographers, videographers, and designers.

A new responsive website that fits Claymore’s refreshed brand. Intuitive navigation that includes appointment scheduling, e-commerce, and reinforced brand storytelling.

In addition to the primary website was an audit and refresh of all social media, and custom email newsletters.

You can find the website at