Classic heritage in a modern world

Claymore shop in Birmingham, Michigan returned from the pandemic with a new owner and the future just ahead. At the time Claymore was lacking a modern digital presence, was working with an aging brand, and badly needed to invite a new generation of menswear enthusiasts into their store. We created a new aesthetic and website, designed packaging, filmed a series of promotional videos, took over their social media and email marketing, and updated their brand with new photography and design.
Claymore Shop logo
Gift Card Claymore Design
hang tag


Captivating, story-driven content that conveys Claymore’s unique brand across all mediums. We oversaw it all, guiding all the pieces so they create a beautiful picture while still maintaining the company goals — and bottom line.

Not only directing the creative but producing it using our in-house stylists, photographers, videographers, and designers.

Claymore Custom Fitting


A new responsive website that fits Claymore’s refreshed brand. 
Intuitive navigation that includes appointment scheduling, e-commerce, and reinforced brand storytelling.

In addition to the primary website was an audit and refresh of all social media, and custom email newsletters.

You can find the website at

Claymore Shop Detroit Custom Website
Website Design Sample


Three unique videos highlighting Claymore Shop, its white-label apparel, the heritage brands they choose to carry, and the story behind this classic menswear company.


The initial Adobe XD design of Claymore Shop’s website.